The Chief Communication Officer as a Rabbit caught in the Headlights
Why strategists need to embrace a more agile way of strategy development We are very much aware of the fact that strategy development is a core task for Chief Communication Officers (CCO’s). They have evolved into important strategists. But strategy development has never been more challenging. We are living in a volatile, high-demanding world. And this requires […]
Time to rethink strategy development. And embrace dynamics.
Strategy development is a core task for Chief Communication Officers (CCO’s). And this task has never been more challenging. Our volatile, high-demanding world requires a new approach to strategy development. Communication professionals need to embrace complexity. Acting swiftly, thoroughly, interactively has become a critical success factor. Time to say goodbye to linear strategic planning. Asap. […]