Time to rethink strategy development. And embrace dynamics.
Strategy development is a core task for Chief Communication Officers (CCO’s). And this task has never been more challenging. Our volatile, high-demanding world requires a new approach to strategy development. Communication professionals need to embrace complexity. Acting swiftly, thoroughly, interactively has become a critical success factor. Time to say goodbye to linear strategic planning. Asap. […]
Yes! The Communication Strategy Handbook. Now at your local bookstore.
Our book on agile strategy development is now also available in English. In the Communication Strategy Handbook we introduce a practical framework to help you create the most effective strategy possible. The book is a best-seller amongst professionals in the Netherlands (Dutch title: Het Strategisch Communicatie Frame). I strongly believe that strategy development is one […]