Tag: Strategy

Strategie

12 feb 2020

The Chief Communication Officer as a Rabbit caught in the Headlights

Why strategists need to embrace a more agile way of strategy development We are very much aware of the fact that strategy development is a core task for Chief Communication Officers (CCO’s). They have evolved into important strategists. But strategy development has never been more challenging. We are living in a volatile, high-demanding world. And this requires […]

Strategie

29 jan 2020

Quote I like: “If a movement is to have an impact it must belong to those who join it, not those who lead it.” (Simon Sinek)

Simon Sinek (1973) is één van de belangrijkste denkers van onze tijd op het gebied van leiderschap. Hij studeerde af als cultureel antropoloog en startte daarna nog een opleiding rechten, maar besloot al snel de reclamewereld in te duiken. In Amerika werkte hij o.a. Ogilvy & Mather en richtte in 2002 zijn eigen bedrijf Sinek […]

Strategie

17 dec 2019

Quote I like: “Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your destiny.” (Aristoteles)

Strategie

9 dec 2019

Quote I like: “Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy.” (George S. Patton Jr.)

Nieuws

25 nov 2019

Quote I like: “Goals provide the energy source that powers our lives. One of the best ways we can get the most from the energy we have is to focus it. That is what goals can do for us; concentrate our energy” (Denis Waitley)

Nieuws

11 nov 2019

Quote I like: “A vision and strategy aren’t enough. The long-term key to success is execution. Each day. Every day” Richard M. Kovacevich

Nieuws

20 okt 2019

Quote I like: “The risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks” (Mark Zuckerberg)

Nieuws

10 okt 2019

Time to rethink strategy development. And embrace dynamics.

Strategy development is a core task for Chief Communication Officers (CCO’s). And this task has never been more challenging. Our volatile, high-demanding world requires a new approach to strategy development. Communication professionals need to embrace complexity. Acting swiftly, thoroughly, interactively has become a critical success factor. Time to say goodbye to linear strategic planning. Asap. […]

Nieuws

8 okt 2019

Yes! The Communication Strategy Handbook. Now at your local bookstore.

Our book on agile strategy development is now also available in English. In the Communication Strategy Handbook we introduce a practical framework to help you create the most effective strategy possible. The book is a best-seller amongst professionals in the Netherlands (Dutch title: Het Strategisch Communicatie Frame). I strongly believe that strategy development is one […]