The Chief Communication Officer as a Rabbit caught in the Headlights
Why strategists need to embrace a more agile way of strategy development We are very much aware of the fact that strategy development is a core task for Chief Communication Officers (CCO’s). They have evolved into important strategists. But strategy development has never been more challenging. We are living in a volatile, high-demanding world. And this requires […]
Quote I like: “If a movement is to have an impact it must belong to those who join it, not those who lead it.” (Simon Sinek)
Simon Sinek (1973) is één van de belangrijkste denkers van onze tijd op het gebied van leiderschap. Hij studeerde af als cultureel antropoloog en startte daarna nog een opleiding rechten, maar besloot al snel de reclamewereld in te duiken. In Amerika werkte hij o.a. Ogilvy & Mather en richtte in 2002 zijn eigen bedrijf Sinek […]
Time to rethink strategy development. And embrace dynamics.
Strategy development is a core task for Chief Communication Officers (CCO’s). And this task has never been more challenging. Our volatile, high-demanding world requires a new approach to strategy development. Communication professionals need to embrace complexity. Acting swiftly, thoroughly, interactively has become a critical success factor. Time to say goodbye to linear strategic planning. Asap. […]
Yes! The Communication Strategy Handbook. Now at your local bookstore.
Our book on agile strategy development is now also available in English. In the Communication Strategy Handbook we introduce a practical framework to help you create the most effective strategy possible. The book is a best-seller amongst professionals in the Netherlands (Dutch title: Het Strategisch Communicatie Frame). I strongly believe that strategy development is one […]